BRAND ENDEARMENT: RETURN THE HIGH-FIVE

BRAND ENDEARMENT: RETURN THE HIGH-FIVE

Scott Stratten talk about brand endearment and what it means. He uses a great example to start off the topic and does a good job at explaining why companies need to respond to customers always, whether is positive or negative feedback. He also highlights the importance of companies knowing that is being said about them online, they need to keep up with this.

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