This idea is genius!! I love Budweiser has transformed an old tradition in a new way. They put an old custom to use with new technology. They show how the clinking of the cups has been used for a long time to demonstrate the making of new friends and put this in literal use by linking eachother to each person’s Facebook accounts that they clink their cups with. The cups are given to them and each person activates their Facebook account to their own cup. It’s a genius way to market their company and to use new technology to their benefit. Marketing with social media sites online is free and each person’s friends will be notified that their friend used the Budweiser Buddy cups to make new friends.