BRAND ENDEARMENT: RETURN THE HIGH-FIVE

BRAND ENDEARMENT: RETURN THE HIGH-FIVE

Scott Stratten talk about brand endearment and what it means. He uses a great example to start off the topic and does a good job at explaining why companies need to respond to customers always, whether is positive or negative feedback. He also highlights the importance of companies knowing that is being said about them online, they need to keep up with this.

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WHY TWEETS ABOUT OBESE DOCTORS ARE NEVER YOUR OWN

WHY TWEETS ABOUT OBESE DOCTORS ARE NEVER YOUR OWN

The most dangerous thing you can say on a social media site is that all of your posts are your own.  That means that whatever you post can be used against you specifically. Many companies make it a policy that if you’re gonna use social media you have to use a disclaimer to make sure it’s clear that the company isn’t paying you or influencing you to post something to promote them. 

http://www.thedailymuse.com/entrepreneurship/4-lessons-for-aspiring-entrepreneurs-from-the-women-whove-been-there/

http://www.thedailymuse.com/entrepreneurship/4-lessons-for-aspiring-entrepreneurs-from-the-women-whove-been-there/

This website gives great tips for the aspiring entrepreneur, tips like:

-Don’t ever wait for “the perfect moment” 

-Put aside money for investing in your future business or a friend’s great idea.

-“super network” : you have to bust out of your comfort zone and make new friends, take risks, and go places where you might not know anyone.