Heinz Ketchup Ad

http://www.frederiksamuel.com/blog/2007/12/heinz-ketchup.html

I like this ad because the company (Heinz) uses it to try to prove to people how natural it’s ketchup is. They’re trying to get people to see their ketchup as all natural and without any added ingredients although this is not the case. Their ketchup contains many more ingredients besides tomatoes, including high fructose corn syrup, distilled vinegar, etc. But just because they put this ad out there, more people are willing to believe their ketchup is all natural and some may not even bother to look at the real ingredients. They have skillfully won the trust of their clients, whether they are worthy of this trust or not. heinz_ketchup_21

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