This ad is extreme and that’s what has made it so widely known and talked about. The ad shows that animals have the ‘same’ meat we humans have, that animals feel pain just like we do, and that it is unfair and unjustifiable to kill them for meat if we think it’s not right to kill humans for meat. The ad is powerful because of it’s extremity and because of how disturbing it is. It’s nastiness makes you notice it and listen to what they have to say.
PETA Human Meat ad